Myrtle Beach Web DesignIf you're not sure your Myrtle Beach web design is as effective as it should be, read below to see if a few solid recommendations would help steer you in the right direction.
The industry of Web Design involves quite a few more details than it did just a few short years ago.
In the past, a company would simply hire a graphic artist who could translate print designs to screen, put up a site with company information or products, place the web site address in their printed brochures, and hope for the best.
In today's competitive market, businesses that compete for every website visitor must have a thorough understanding of what's involved in the initial enticement of online customers, as well as what makes them return again and again.
There are many factors a company needs to assess in order to be successful with their online marketing, and we recommend you establish a relationship with an experienced team of designers who understand what makes a website profitable.
One of the most important things they must know is how to "close the sale" online, whether that means getting customers to click a "buy" button, or getting potential customers to pick up the phone and call your business directly.
Some web design firms will claim that they can produce the most beautiful site for your company -- and that may be true. Keep in mind, though, that if your beautiful site gets no traffic, it won't matter how great it looks.
Conversely, some "designers" will claim that getting your site to the top of search engine results is all you need to be successful online, which is absolutely 100% untrue. Beware of people that claim that as their strongest bargaining point in trying to get your business.
If your company uses someone who spends time doing nothing but writing pages for good placement in the search engines, with no marketing background, no design training, and no programming skill, and, even worse, creates very ugly pages with cheesy repeating backgrounds, it won't matter if you're in the number one spot on Google --- because customers are NOT going to pull out their credit cards and purchase from sites that look unprofessional.
Your best investment for successful online marketing is to very carefully look at a firm's previous sites, and rate how they are at producing professional graphics, with clean navigation and simple functionality, with tested market analysis of customer response, as well as how they write code that is search-engine friendly.
Missing any of the above factors may cause you to miss out on the success of online marketing in the Grand Strand area.